Graphic design
Night of the Open Door is an event based on a long-running, portal-busting event held each year in Berlin, Germany. Spearheaded by the College of Liberal Arts and Sciences, we were tasked with creating a look that is friendly and inviting to the public in order to showcase all the wonderful items the university has and allows the community to be part of this booming growth. We decided on an owl theme, with bright ASU brand colors, since it's at night and also giving the impression of learning something while having fun.
From honey jar labels to giant banners, staying on brand is an important part of maintaining Arizona State University's identity. Collaborating with over 200 designers and programmers within the university allows for a certain structure and consistency. Within this brand however, flexibility allows our designs to stay current while still applying the brand rules.
Jennifer Fewell was our interim School of Life Sciences director, and the end of her tenure was around the time where we have our annual summer potluck. We asked her if she wanted to do a celebration, but she didn't want one and just wanted to enjoy the small gathering. I created this illustration of her dog, Moxie after connecting with her husband for some ideas as to what items she would enjoy looking at. From past interactions, I knew that blue was one of her favorite colors, so I placed the artwork with a blue background.