Collaboration
Night of the Open Door is an event based on a long-running, portal-busting event held each year in Berlin, Germany. Spearheaded by the College of Liberal Arts and Sciences, we were tasked with creating a look that is friendly and inviting to the public in order to showcase all the wonderful items the university has and allows the community to be part of this booming growth. We decided on an owl theme, with bright ASU brand colors, since it's at night and also giving the impression of learning something while having fun.
From honey jar labels to giant banners, staying on brand is an important part of maintaining Arizona State University's identity. Collaborating with over 200 designers and programmers within the university allows for a certain structure and consistency. Within this brand however, flexibility allows our designs to stay current while still applying the brand rules.
In our efforts to eat healthful and low-calorie foods, my wife, Patricia and I have been collecting, experimenting, and calculating calories for healthy recipes we find in magazines, cook books and old family favorites. We thought it would be a fun little side project to accompany each recipe with artwork, since we are both artists. We decided on a watercolor style illustration for consistency.
In my experience, project management has always been a key component in running a successful team. What is most important is that everyone on the team follows procedure. A crude system with everyone on the team following the same procedure is more efficient than a complex system with many options with no one following the same procedures.